WordPress blogging is one of the best ways to connect with your audience – but only if you update your blog consistently. Readers like to see you post new content on a specific schedule, such as every Thursday or twice each week. If you don’t have a lot of time for writing and editing, there are several easy ways to generate new content without spending hours doing it. Try one of these ideas the next time you need some inspiration or have just a short amount of time to come up with something that will appeal to your readers.
Guest Blogging
If you are really in a time crunch, finding a guest blogger might be the best way to solve the problem of needing new content and not having enough time to write it. Some industry experts are happy to write a guest post for a blog that receives a lot of traffic, so you may be able to source high-quality content without having to pay a professional blogger. Guest bloggers typically require that you link to their websites or post a short profile about their work, so choose a guest blogger carefully. You do not want to send traffic to a direct competitor’s website, so find someone who is involved in your industry but does not sell the same products and services you do. If you prefer to have the guest blogger write about a specific topic, discuss the topic in advance. If you are comfortable allowing the blogger to choose a topic, provide details about your audience and website goals. These details will help the blogger write a post appropriate for your audience.
Building on Old Content
Your blog is one of the best places to find inspiration for new content, especially if you work in an industry that experiences frequent changes. If you write for a tech blog, the technology you wrote about two years ago is probably outdated today. Read through your old posts and then draft a post about what has changed since you last wrote about the topic. You might compare and contrast the old technology to the new technology or write about updates that vendors have made to their products. Make sure you link to your original post in the new post so readers can read both stories. This is a great way to engage readers and get them to read your older posts.
Summarizing past content is another great way to generate new content for your blog. If you wrote five posts about tech trends, summarize them in a post called “Top Tech Trends of the Year.” If you wrote 10 book reviews for your marketing blog, recap those reviews in one post titled “Must-Read Books for Marketing Executives.” Because you already wrote about each topic, you will not have to conduct as much research to write your new post. This tactic will save you time on days when you don’t have a lot of time to write a new post.
Interviews with Industry Experts
If you are under a tight deadline, an e-mail interview with an industry expert is a great way to generate content without having to write an entire post. E-mail the questions a few days ahead of time so the expert has enough time to respond. When you write your post, copy and paste your questions and the expert’s answers. Write a short introduction and a conclusion to tie everything together, and you’ll have a brand-new piece of content in a short amount of time.
Publishing high-quality content is one of the most important things you can do to attract new readers and get current readers to recommend your blog to others. If you are not sure how to use your blog to make more money or build your authority in a specific niche, a WordPress blogging consultant can help you create a strategic blogging plan that will help you reach your business goals.
