In the past, big companies had to shell out thousands of dollars to start a website with all the functionality they needed to take orders and interact with customers. Ever since WordPress came on the market, corporate bloggers now have a much easier time managing content and making it easy for people to ask questions and share their concerns. If you are new to blogging with WordPress, follow these tips for managing your corporate blog content.
Create Keyword-Rich URLs
A URL is a unique address that points to a specific page on your website. When you install WordPress, the default link structure contains a string of numbers that have nothing to do with your content. If you want to make it easy for people to find your posts – and for the search engines to find and index your content — then you must change your blog’s link structure before you start blogging. Choose the custom link structure and direct WordPress to use your post titles to create your URLs. If you do not know how to do this, an experienced WordPress blogging consultant can help you.
Enhance Your Content
WordPress is not just for text-based websites, although it does an admirable job organizing text content. The platform also makes it easy to add photos, video clips, and audio clips to your site. If you have a product-based business, use WordPress to add high-quality photos of each of your products. WordPress even have e-commerce plugins that allow you to display photos, product details, and prices all in one location. If you have a merchant account, you can even integrate your account with your WordPress site and allow people to make purchases without leaving the site. Photos, videos, and audio files can enhance your text content and keep readers engaged, making them valuable additions to your site.
Enable Commenting
Commenting should be enabled by default, but if you somehow changed your commenting settings, you should make sure that people can comment on your site. One of the many benefits of using WordPress for business is that people can use the commenting feature to ask questions or learn more about your company. If this feature is turned off, people will not be able to interact with you or your employees. This could drive them away from your site and straight to the site of one of your competitors.
Create Static Pages
If you are using WordPress for a corporate website, you must differentiate between your blog posts and your company’s pages. You can do so by creating static pages and linking to those pages in the navigation bar of your site. Consider adding pages for your contact information, products and services, awards and accolades, and a history of your company. Adding this information to your site makes you more trustworthy in the eyes of customers and can even give you a boost in the search engine rankings. You should also add a policies page to your site, especially if you use cookies or other tracking tools to collect information about your visitors.
Because WordPress is such a functional blogging platform, there is no need to spend weeks building a site from scratch. Once you install WordPress, it is easy to change your content settings so that your content displays in a way that readers will appreciate. If you need help changing any of your settings, ask your WordPress blogging consultant for assistance.
