Keep Your Eyes and Ears Open
If you have a business blog, your readers expect you to comment on current happenings in your industry. Your blog is not just for telling people about you and your business, but about providing useful information to your readers. Keep your eyes and ears open for industry news and information, especially news that can cause significant changes in your niche. Write posts that address these changes and explain the importance of the information to your readers. Providing this information will help you build a strong audience.
Hire Additional Posters
If you find that your blog is taking up too much of your time, consider hiring additional posters. Professional bloggers will write blog posts according to your specifications and even post them directly to your site, keeping your blog going while you handle other tasks. If you decide to hire a writer, request writing samples before making a hiring decision. Make sure the writer you hire and demonstrate a track record of successful blogging.
Interview Experts
If you need more robust content on your blog, don’t spend days trying to think of something to write about. Interviewing an expert in your niche can give you enough material for several full-length posts, making it easier to keep your blog alive and active. Find experts by reading industry publications and maintaining an active presence on popular forums in your niche. Ask to interview those who regularly contribute useful information to articles and discussions. If you conduct the interview via telephone, ask for permission to record the expert. If you conduct the interview via e-mail, you will have a written record of the expert’s responses. As a courtesy, offers to post a short biography of the person you interview.
These are just some of the things bloggers can do to keep their blogs active. Following these tips will help bloggers build their audiences and reap the rewards of having an active blog.
