Adding Friends
Facebook allows you to search for people by name, industry and geographic location. Start building your friend list by looking for people you already know. Then search for new contacts by looking for people in your niche or in your geographic area. Be respectful when asking someone to become your Facebook friend. If someone declines your request, do not contact that person again without permission.
Facebook Groups
Facebook also allows you to create groups or fan pages. Fan pages are better suited for companies that already have many customers, such as restaurant chains and national food brands. After you create a Facebook group for your business, invite friends, family members and current customers to join the group and build a community. Ask members to invite their friends to join the group. You should also join business groups dedicated to your industry. Joining these groups will allow you to connect with other professionals in your line of work.
Multimedia Content
Facebook users like to get to know the people they connect with, so using multimedia content is a great way to get people to trust you. Creating short videos and posting them to Facebook is a great way to show off your business expertise and let people get to know your personality. You can also record a custom voice message for people who visit your page. Using different types of media helps people who view your profile see you as a trustworthy person.
