If you are developing your online business presence, choosing your blog platform may be one of your most important decisions. Especially with budget limitations, you may not want to be beholden to a web developer that is going to charge you top rates for every update. The most successful business web sites are going to refresh their content regularly, add new features, incorporate blogs.
This is what makes WordPress so ideal. It’s one of the easiest content management systems to use. As a business owner, you can add new pages, new text, new photos with ease. You don’t need coding skills.
Take a look at some other reasons WordPress is great platform for business owners:
SEO: SEO stands word search engine optimization. SEO is key to getting your website to show up in that Google search a potential client performs. WordPress SEO plugin has incorporated SEO fields for you to fill out to make it easy to optimize your content for results. There are also other plug-ins available you can find at wordpress.org, many of them free, which can enhance your SEO options, as well.
Themes: There are hundreds of themes (essentially design layouts) for WordPress. This means you don’t need a highly skilled web developer to design the initial site. You can review themes yourself (see woothemes.com for one example of what’s available), and choose the design that appeals to you the most. These themes will also incorporate features you may find useful, whether that is a photo slider or an e-commerce component that allows you to incorporate a store on your website.
WordPress Plugins: If there are hundreds of themes, there must be thousands of plugin options for WordPress. Think of these as add-on tools that can be installed on your blog to allow for new features, functions and the like. For example, you could add a plugin to integrate your blog with Mailchimp, a mass mail program, or you could add a plug-in that would allow you to add pop-up adds and sign-up forms to your website – all without complex HTML or CSS knowledge.
Support: It’s easy to find support and developers who can help you if you do run into a problem with WordPress. And there are so many blogs focused on WordPress, like this one, that you’ll find it easy to find more information about the platform, its options and trouble-shooting advice. A search on YouTube or Google will pull up tutorial videos, such as advice on how to add your blogs or a variety of other things.
If you want a website that can easily integrate a customized and professional look with a blog that will help draw traffic, WordPress is ideal for you.
